PlusGroup | Online Ci Style Guide

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Primary Logos

Our logo is the most visible element of our identity - a universal signature across all PlusGroup communications. It’s a guarantee of quality that unites our diverse products and services. We use the same version in print, on screen, and on the side of our buildings. It’s bold enough to be simple. Easy to understand. No drop shadows, no glossy reflections, no flashy graphic effects.

Using the plus symbol (+) was a logical evolution. The plus symbolises connection, adding things together. It means we add value so that you always get more than you expect.

Clear Space

Centre of logo

Positive and reverse logo variations

Orange is the primary colour, and the logo should always be used in orange where possible. Always use orange on white, or vice versa.

Primary logo variation: orange on white backgrounds
Primary logo variation: white on orange backgrounds
On dark backgrounds, use the logo in orange
Monochrome logos (use sparingly)

PlusGroup Symbol

The PlusGroup symbol is strong and recognisable. The market will get familiar with the PlusGroup symbol and it can later be used on its own, without the wordmark.

Clear Space

Colour

Primary Palette

Orange+
C0 M74 Y100 K0
Pantone 1505 C
R255 G102 B0
#ff6600

Orange+Red
C5 M90 Y100 K0
Pantone 1665 C
R242 G70 B7
#f24607

Orange+Yellow
C0 M60 Y100 K0
Pantone 151 C
R255 G121 B0
#ff7900

The primary colour for PlusGroup is Orange+. It’s the perfect colour to embody our energetic, spontaneous and dynamic Explorer persona. This orange also exudes cheer, warmth and optimism embracing our Nurturer persona. Orange is one of the most recognisable colours in the real estate market.

Two extra shades of orange support PlusGroup’s Orange+.

Monochrome Palette

Black+ C100 M60 Y50 K80 • Pantone Black 6C • R0 G24 B35 • #001823

Black+ 90% C100 M60 Y40 K70 • R0 G37 B55 • #002537

Black+ 80% C89 M54 Y37 K62 • R0 G51 B68 • #003344

Black+ 70% C79 M48 Y33 K55 • R31 G65 B82 • #1f4152

Black+ 60% C68 M41 Y30 K47 • R56 G82 B97 • #385261

Black+ 50% C58 M35 Y26 K39 • R79 G101 B115 • #4f6573

Black+ 40% C47 M29 Y23 K32 • R104 G120 B131 • #687883

Black+ 30% C36 M23 Y19 K24 • R133 G144 B153 • #859099

Black+ 20% C26 M17 Y16 K16 • R163 G170 B174 • #a3aaae

Black+ 10% C15 M10 Y12 K8 • R199 G201 B200 • #c7c9c8

Usage proportions

It is important to follow the rules of these proportions when creating any brand communication in order to maintain brand consistency and remain accessible for all people. Orange is the dominant colour of the brand. In marketing this striking colour will be visible long before any messaging seen. Designs should be clean, mainly orange and white. The monochrome colours are mainly used for text.

Typography

Primary typeface

Gilroy is the primary font family. Designed by Radomir Tinkov, Gilroy is a modern sans serif with a geometric touch. An older brother of the original Qanelas font family.
typeface is friendly, familiar, inviting, with strong and bold letter characteristics. It is well-constructed and easy to read.

Gilroy Sans

Gilroy Bold